Pichu is a traditional Ayurvedic therapy where a thick cotton pad soaked in warm medicated oil or herbal decoction is placed on a specific area of the body. This allows the medicinal properties to penetrate deeply into the tissues, providing targeted nourishment and relief. Pichu therapy is especially effective for localized pain, inflammation, stiffness, and nerve-related disorders. It is commonly used for back pain, neck pain, headaches, arthritis, insomnia, and post-injury recovery. This gentle treatment calms the nervous system, balances Vata dosha, and promotes natural healing and relaxation.